Packaging Sustainability:
Tools, Systems and Strategies for
Innovative Package Design

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Biographies

Contributing Authors

Wendy Jedlicka, CPP
Contributing Editor / Creative Contributor

An IoPP Certified Packaging Professional, Jedlicka is president of Jedlicka Design Ltd. (jedlicka.com), with over twenty years of packaging and print experience, coupled with eleven years as a retail industry insider. As a design and business strategy vendor, she has served clients such as 3M, Target, Hormel, Anchor Hocking, and Toro. An internationally known speaker, Jedlicka writes on the topics of sustainable design, business, and marketing for a variety of industry magazines and websites.

As part of her professional outreach efforts, Jedlicka is the United States co-coordinator for the o2 International Network for Sustainable Design (o2.org) and Upper Midwest chapter chair (o2umw.org), as well as working in the Eduction and Packaging groups for the Designers Accord. Working to change minds in higher education, Jedlicka is program development team member and faculty for the ground-breaking Sustainable Design Certificate Program at Minneapolis College of Art and Design (MCAD). (mcad.edu/sustainable)

Attracted to packaging since being turned-on to origami at age eight, Jedlicka started her formal art training through the Minneapolis Society of Fine Arts experimental youth art program, continuing through high school at Parsons School of Design and the Art Students League of New York. She completed her bachelor’s degree in graphic and industrial design at the University of Bridgeport, and her master’s degree in international management with a certificate in international marketing at the University of St. Thomas.

Dr. Elise L. Amel

Dr. Elise L. Amel has a Ph.D. in industrial-organizational psychology from Purdue University and has been teaching at the University of St. Thomas since 1997. She teaches general psychology, research methods, and industrial-organizational psychology. She has consulted for local industry regarding improving job satisfaction, as well as selection, training, and performance appraisal systems. Her current research addresses variables believed to be related to sustainable behavior. Together with Christie Manning and Britain Scott she has worked with governmental (Minnesota Pollution Control Agency), non-profits (e.g., myCV.com), and business organizations (e.g., Peace Coffee) to assess and maximize the attractiveness and likelihood of sustainable behavior. Their work has also been highlighted in the community (e.g., Bell Museum’s Café Scientifique) and the media (e.g., The Rake). Dr. Amel has appeared as a featured panelist on the Minnesota Public Radio program, In the Loop, to discuss psychology and sustainability.

Dr. Dayna Baumeister

Dr. Dayna Baumeister, Ph.D. is an educator, researcher, design consultant, and co-founder of the Biomimicry Guild (biomimicryguild.com). She holds degrees in marine biology and resource conservation, and a Ph.D. in organismic biology and ecology. Dr. Baumeister has worked in the field of biomimicry since 1998, unifying her lifelong passions for biology, applied natural history, and sharing the wonders of nature. Dr. Baumeister has introduced the idea of biomimicry — nature as model, measure, and mentor — to thousands of designers, business managers, and engineers around the country; she brings her skills as a systems thinker and organic communicator to her dynamic workshops, presentations, seminars, and exhibits. Dr. Baumeister finds sustenance as a gardener, hunter, yoga instructor, and naturalist. She lives with her family in the foothills of the rugged Rocky Mountain Front in Montana. Dr. Baumeister was past faculty for MCAD’s Sustainable Design Program.

Arlene Birt

Arlene Birt (arlenebirt.com) is a visual storyteller at Haberman & Associates, Modern Storytellers for Media + Marketing, a public relations and marketing agency dedicated to telling the stories of pioneers who change the way business is done or make the world a better place. She created Background Stories, her master’s thesis, while studying in the Netherlands on a Fulbright grant. Birt is also faculty for MCAD’s Sustainable Design Program, a member of the o2 International Network for Sustainable Design.

Jeremy Faludi

Jeremy Faludi (faludidesign.com) is a product designer and researcher specializing in eco-design. He has consulted for Rocky Mountain Institute, Janine Benyus, Chorus Motors, ExBiblio, Lawrence Berkeley National Labs, and others. He was a finalist in the 2007 California Cleantech Open competition and is a juror for Dell’s ReGeneration contest on green computing. A bicycle he helped design appeared in the Cooper-Hewitt National Design Museum’s exhibit Design for the other 90%.

In addition to his design work, Faludi is a contributing editor to worldchanging.com and is one of the many authors of Worldchanging: A User’s Guide for the 21st Century. His articles have appeared in GreenBiz, Samsung’s DigitALL magazine, and the Secretariat of the Commonwealth of Nations’s newsletter Commonwealth Today. He also speaks at conferences, schools, and businesses around the world. Faludi is active in the o2 International Network for Sustainable Design, serving the o2 Bay Area and Cascadia groups. Faludi is also faculty for MCAD’s Sustainable Design Program, and is a lecturer in the product design program at Stanford University.

Terry Gips

Terry Gips is a widely published ecologist, agricultural economist, sustainability consultant, certified independent Natural Step Framework Instructor, speaker, author (Breaking the Pesticide Habit and The Humane Consumer and Producer Guide), and faculty for MCAD’s Sustainable Design Program. Gips, president of Sustainability Associates, works with business, government, and organizations to save money, improve performance, and become socially and environmentally responsible. (sustainabilityassoc.com)

Previously, Gips served as Aveda Corporation’s director of ecological affairs and sustainability, Cargill grain merchant and assistant to the chief economist, congressional and White House aide, Wall Street brokerage assistant, and co-founder and director of the Cooperative Extension Sacramento Community Garden Program. Gips volunteers as the co-founder and president of the Alliance for Sustainability (afors.org). As a founding board member of Ceres (ceres.org), he helped develop the Ceres Principles for Corporate Environmental Responsibility. He completed his M.S. in agricultural and applied economics at UC Davis and an M.B.A. at the Yale School of Management.

Fred Haberman

As the co-founder and CEO of Haberman & Associates (modernstorytellers.com), Fred Haberman specializes in brand and cause-related storytelling. He has counseled hundreds of companies on how to create emotional connections between their brands and their customers to generate brand awareness, sales, and positive change.

Dan Halsey

Daniel Halsey (Halsey1.com) is a certified permaculture designer, graphic designer, and food photographer. He lives with his wife Ginny in South Woods of Spring Lake, Minnesota, a twenty-five-acre wetland with an edible forest garden installed by the Twin Cities Permaculture Collaborative. He is working on a degree in temperate climate polyculture design at the University of Minnesota, and is faculty for MCAD’s Sustainable Design Program.

Garth Hickle

Garth Hickle is the product stewardship team leader with the Minnesota Pollution Control Agency (MPCA). He has been with the MPCA since 1996, working on product stewardship for various products including packaging, electronics, and carpet. He has received fellowships from the Bush Foundation and the American-Scandinavian Foundation to study product policy in the European Union. He sits on the board of directors for the Carpet America Recovery Effort (CARE) and the board of advisors for the Electronic Product Environmental Assessment Tool (EPEAT). He has published articles on products policy in The Environmental Forum, Resource Recycling, Waste Management World, Pollution Prevention Review, and Environmental Quality Management. Hickle is also faculty for MCAD’s Sustainable Design Program, teaching classes on product policy and sustainable development. He holds a B.A. from the College of Wooster, an M.S.E.L. from Vermont Law School, and an M.P.A. from Hamline University.

Tim McGee

Tim McGee is a trained interdisciplinary biologist with an interest in applying biological know-how to industrial systems. McGee obtained his undergraduate degree in biology from Colby College, where he focused on utilizing the tools of computer science to investigate natural phenomena. McGee’s graduate research at the University of California Santa Barbara further refined his interest in sustainable systems by investigating the exciting world of biological molecular materials science, learning how life makes materials. McGee is a regular contributor to TreeHugger.com, one of the leading media outlets dedicated to driving sustainability mainstream. McGee’s wealth of experience in biological research, industry, and design enables him to act as a biologist at the Design Table with the Biomimicry Guild, where he helps clients explore how the natural world can help their company innovate and create a sustainable future.

Curt McNamara, P.E.

Curt McNamara, P.E., is a practicing designer with twenty years experience in commercial and industrial markets. He is a scholar of R. Buckminster Fuller and authored the entry on Fuller in the UNESCO Encyclopedia of Life Support Systems. An active Institute of Electrical and Electronic Engineers member, McNamara received the IEEE Millennium Medal in 2000 for his ongoing work in education. McNamara is a board member and serves as the engineering liaison for the o2-USA/Upper Midwest chapter of the o2 International Network for Sustainable Design. McNamara is also faculty and program development team member for MCAD’s Sustainable Design Program.

Dr. Christie Manning

Dr. Christie Manning has a Ph.D. in cognitive and biological psychology from the University of Minnesota. She is currently a visiting assistant professor of environmental studies at Macalester College in St. Paul, Minnesota. Her research examines the cognitive and other psychological factors that influence environmentally relevant behavior choices. She is particularly interested in environmental communication and the role of framing in conveying information about environment and sustainability. Together with her colleagues Elise Amel and Britain Scott she is helping local “green” events broaden their impact through well-crafted messages and a better understanding of the barriers that people face in trying to live a more sustainable life.

Jacquelyn Ottman

Since 1989, Jacquelyn Ottman has been helping businesses find competitive advantage through green marketing and eco-innovation. President and founder of J. Ottman Consulting, Inc., she advised clients such as IBM, Interface, DuPont, and the US EPA’s Energy Star® label. A popular speaker at industry conferences around the world, Ottman authored Green Marketing: Opportunity for Innovation, 2nd edition, described by the American Marketing Association as the “definitive work on the subject.” For seven years, she chaired the special Edison Awards for Environmental Achievement jury. Her firm is the principal organizer of Design:Green, a pioneering eco-design educational initiative endorsed by the Industrial Designers Society of America. (designgreen.org)

A graduate of Smith College, Ottman also attended the NYU Graduate School of Business. She holds a certificate from the Creative Education Foundation in facilitating the Osborn Parnes Creative Problem Solving Process. Ottman was past faculty for MCAD’s Sustainable Design Program, and a longtime member of the o2 International Network for Sustainable Design.

Dennis Salazar

Dennis Salazar is founder and president of Salazar Packaging (salazarpackaging.com). Salazar has combined passion with over thirty years of industry experience, and has been actively sharing his insight in the area of packaging sustainability through numerous print and internet outlets, including SustainableIsGood.com, GreenBiz.com, TreeHugger.com, and Contract Packaging magazine.

Dr. Pamela Smith

Dr. Pamela Smith, Ph.D., is a faculty member in the department of applied economics at the University of Minnesota. Her specializations include international economics and econometrics (statistics). Dr. Smith is also faculty for MCAD’s Sustainable Design Program.

Dion Zuess

With over a decade of design experience in eco-design and visual communications, Dion Zuess is a green advocate who believes designers have a unique opportunity to integrate talent, communication strategies, and social responsibility. Her studio, ecoLingo, is dedicated to green design, blending design ecology, style, and sustainability. The award–winning studio (ecolingo.com) is an approved member of Co-op America’s Green Business Network, as well as a member of 1% For The Planet, Design Can Change, The Designers Accord, and the o2 International Network for Sustainable Design. Her work has been published in a variety of publications, and she is frequently invited to be a guest speaker, guest teacher, mentor, portfolio reviewer, writer, and consultant.

In 2006, Zuess received an American Graphic Design Award for excellence in communication from Graphic Design: USA. In 2007, she was nominated as a candidate for a Communications Design Award as part of the prestigious Smithsonian Cooper-Hewitt National Design Museum’s National Design Awards program. Zuess is also faculty for MCAD’s Sustainable Design Program.

Contributing Groups

Environmental Paper Network

Environmental Paper Network is a diverse group of over 100 nonprofit social and environmental organizations joined together to achieve the Common Vision for the Transformation of the Pulp and Paper Industry. The EPN provides information, tools, events, and strategic collaboration to advance a more socially and environmentally responsible paper industry. (environmentalpaper.org)

Eureka Recycling

Eureka Recycling is one of the largest nonprofit recyclers in the United States and an industry leader demonstrating the best waste reduction and recycling practices not only for the Twin Cities metro area, but for the nation. For over fifteen years, Eureka Recycling has been St. Paul’s nonprofit recycler. Under a long-term contract with the city, Eureka Recycling provides recycling services to St. Paul’s homes and apartments. In addition, Eureka Recycling is a leader in waste reduction education and advocacy. (eurekarecycling.org)

Packaging Strategies

Packaging Strategies (packstrat.com) is a leading provider of unbiased insights, analysis, and perspectives on the business and technologies of packaging. Besides producing a twice-monthly newsletter read by top packaging executives in thirty-seven countries. Packaging Strategies also produces world-class conferences, including the Sustainable Packaging Forum, the only event of its kind to earn the official endorsement of the Sustainable Packaging Coalition (sm) and GreenBlue (sm) for four consecutive years. Packaging Strategies directs the content and publishes multi-client reports covering the gamut of packaging business, technology, and trends topics, including the Sustainability & Sustainable Packaging series, authored by Packaging & Technology Integrated Solutions. Packaging Strategies is led by David Luttenberger, CPP, an eighteen-year packaging industry veteran.

Sustainable Packaging Coalition

The Sustainable Packaging Coalition (sm) is an industry working group dedicated to creating and implementing sustainable packaging systems. Through informed design practice, supply chain collaboration, education, and innovation, the coalition strives to transform packaging into a system that encourages an economically prosperous and sustainable flow of materials, creating lasting value for present and future generations. (SustainablePackaging.org)

The Sustainable Packaging Coalition is a project of GreenBlue (sm), a nonprofit, 501(c)3 tax-exempt institute committed to sustainability by design. (GreenBlue.org)

Creative Contributors

Amelia McNamara
Illustration

Amelia McNamara is a student at Macalester College in St. Paul, Minnesota. Since leaving a design program in the University of Cincinnati’s college of Design, Architecture, Art, and Planning, she has continued to balance her left and right brains with a double major in English and mathematics. She continues to be passionately interested in graphic and lighting design.

Tom Nelson
Product photography

Tom Nelson (tnphoto.com) earned his bachelor’s degree in political science from Macalester College in St. Paul, Minnesota. An Upper Midwest native, Nelson has traveled extensively around the world, adding to an already impressive catalog of both captured and created photographic art. Nelson is a board member and serves as the photo industry liaison for o2-USA/Upper Midwest.

Sharon Sudman
Book design

Sharon Sudman (ImageSpigot.com) has been working in graphics and packaging for over thirty years. Her award-winning work has been part of our daily lives. Currently principal of her own firm, Image Spigot, she works with commercial clients as well as nonprofit groups. Her passion is in advocacy work for peace, justice, and sustainability. She is also active with a variety of groups working to effect meaningful change.

Additional Contributions

Holly Robbins

Holly Robbins is currently a creative manager for Target Corporation. She is a graduate of the design program at the University of Wisconsin-Stout. She also studied graphic design and art metals in Hildesheim, Germany at the Fachhochschule Hildesheim/Holzminden. In 1994, Robbins, with partner John Moes, founded Studio Flux, a boutique design firm focused on ecologicall-sustainable design and quality, award-winning work. Her work has appeared in Print, American Corporate Identity, American Graphic Design Awards, How, and AIGA shows, including two AIGA national Greening of Design and five AIGA/Minnesota Green Leaf awards.

Robbins has written articles and lectured on the subject of eco-design and helped develop guidelines for designing more sustainably, including the GreenBlue SPC Design Guidelines for Sustainable Packaging and AIGA Green Leaf award criteria. She also is a representative to the Sustainable Packaging Coalition on behalf of Target and contributes to themightyodo.com, a collaborative of creatives seeking to reconnect people to nature though design. Robbins is also a program development team member and faculty for MCAD’s Sustainable Design Program.

John Moes

John Moes is a graphic designer and art director specializing in eco-graphic design. He is also a founding member of Organic Design Operatives (ODO), a collaborative of like-minded creatives seeking to reconnect people with Nature via design. His clients include Target Corporation and Ecoenvelopes. In 1994, Moes, along with partner Holly Robbins, co-founded Studio Flux, one of the first eco-minded graphic design firms. He has written articles on sustainable design, contributed to the AIGA Green Leaf award criteria, and created the ODO Eco-Design Toolkit specifically aimed at graphic designers. (themightyodo.com)

Moes was educated in the design program at the University of Wisconsin-Stout. He also worked an extended stint at the well-known multidisciplinary firm Design Guys, where he designed a vast array of high-visibility projects for the likes of Target, Virgin, Neenah Paper and Apple. Over the years he has received many honors for his work, including recognition from AIGA, Communication Arts, Print, How and IDSA. His work for Target was honored by the Smithsonian Cooper-Hewitt National Design Museum 2003 National Design Awards and 365 AIGA Annual Design Competition: Gold Certificate of Excellence. Moes is most proud of his awards for eco-minded design, which include two AIGA national Greening of Design awards and five AIGA/Minnesota Green Leaf awards. Beyond graphic design, Moes has an appreciation for the amazing design model of Nature, organic architecture and designing and building just about anything.

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Introduction
About
Contributor Bios
Book Blog
Events & Classes
EDU-Tools

Order Online

Additional Works
of interest
Sustainable
Graphic Design
The Wiley
Encyclopedia of
Packaging Technology
The Packaging
Designer's Book
of Patterns
Environmental
Responses
The Human Impact
on the
Natural
Environment: Past,
Present, and Future
The Built Environment:
A Collaborative Inquiry Into Design and Planning

Introduction | About | Contributor Bios | Book Blog | Events & Classes | EDU-Tools | Order Online

©2008 Jedlicka Design Ltd, all rights reserved.