Sustainable Graphic Design: 
Tools, Systems and Strategies for 
Innovative Print Design

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Biographies

Contributing Authors

Wendy Jedlicka, CPP
Contributing Editor / Creative Contributor

An IoPP Certified Packaging Professional, Jedlicka is president of Jedlicka Design Ltd. (jedlicka.com), with over twenty years of packaging and print experience, coupled with eleven years as a retail industry insider. As a design and business strategy vendor, she has served clients such as 3M, Target, Hormel, Anchor Hocking, and Toro. An internationally known speaker, Jedlicka writes on the topics of sustainable design, business, and marketing for a variety of industry magazines and websites.

As part of her professional outreach efforts, Jedlicka is the United States co-coordinator for the o2 International Network for Sustainable Design (o2.org) and Upper Midwest chapter chair (o2umw.org), as well as working in the Eduction and Packaging groups for the Designers Accord. Working to change minds in higher education, Jedlicka is program development team member and faculty for the ground-breaking Sustainable Design Program at Minneapolis College of Art and Design (MCAD). (mcad.edu/sustainable)

Attracted to packaging since being turned-on to origami at age eight, Jedlicka started her formal art training through the Minneapolis Society of Fine Arts experimental youth art program, continuing through high school at Parsons School of Design and the Art Students League of New York. She completed her bachelor’s degree in graphic and industrial design at the University of Bridgeport, and her master’s degree in international management with a certificate in international marketing at the University of St. Thomas.

Paul Andre

Designer and creative team leader at the Minnesota Pollution Control Agency, Andre has worked for many years doing intensive, multimedia outreach campaigns on topics ranging from backyard garbage burning to global climate change. More recently, he has helped develop large-scale, citizen-focused green events that attempt to inspire eco-minded behavior and consumption changes.

Dr. Paul J. Beckmann

Paul J. Beckmann, Ph.D. is a curious polymath. He holds degrees in physics (BA), biophysical sciences (MS), and cognitive and biological psychology (Ph.D). He has experience in such diverse projects as implantable medical device development, machine vision and robotics, reading by people with visual impairment, color formation in microwavable foods, office lighting design to minimize fatigue and maximize legibility, information flow from fast food restaurant menu board systems to customers, simulation of the information processing in the human eye, design and implementation of emergency communications systems for state and local agencies, and photoelectric photometry of variable stars. His current research explores the mental maps created and used by people with visual impairment as they navigate large office buildings. In addition, he has recently established a laboratory to investigate visual signaling of affordances by common graspable objects.

Trained in awareness, native skills, and tracking at Tom Brown's school in New Jersey, Beckmann found a focus for his connection to the natural environment and brings that perspective to much of his current work. He has taught at a number of universities in Minnesota, including courses in sensation and perception; physiological psychology; human–machine interaction; alcohol, drugs, and behavior; research methods; cognition; and learning and memory.

Arlene Birt

Arlene Birt (arlenebirt.com) is a visual storyteller at Haberman & Associates, Modern Storytellers for Media + Marketing, a public relations and marketing agency dedicated to telling the stories of pioneers who change the way business is done or make the world a better place. She created Background Stories, her master’s thesis, while studying in the Netherlands on a Fulbright grant. Birt is also faculty for MCAD’s Sustainable Design Program, a member of the o2 International Network for Sustainable Design.

Sharell Benson

Sharell Benson (sharellbenson.com) is an independent packaging contractor specializing in green marketing, research and project management. She has been in the packaging business for more than 20 years and has expertise in color management, folding cartons, corrugated, pressure-sensitive labels, and paper recycling. Benson holds a master’s degree from the University of Minnesota.

Robert Callif

Robert Callif is vice president, and second-generation owner, at BCM INKS USA, Inc., and was featured on CBS’s "Eye on America" for their eco-forward ink solution, Eekoflex. Calif has been a speaker within the flexographic industry for AICC, ACCCSA, and FPPA, and has written articles about inks for Corrugated Today and other magazines. Callif is a graduate of University of Florida with a bachelors in Finance.

Don Carli

Don Carli is senior research fellow with the nonprofit Institute for Sustainable Communication and chairperson of SustainCommWorld.com and Principal of Nima Hunter Inc., a consultancy founded in 1986 that offers strategic planning, market research, technology assessment, and marketing advisory services to clients on a worldwide basis. He is also an Alfred P. Sloan Foundation Industry Studies Research Affiliate scholar as well as professor in the Advertising, Design & Graphic Arts Department at the City University of New York City College of Technology.

Jeremy Faludi

Jeremy Faludi (faludidesign.com) is a product designer and researcher specializing in eco-design. He has consulted for Rocky Mountain Institute, Janine Benyus, Chorus Motors, ExBiblio, Lawrence Berkeley National Labs, and others. He was a finalist in the 2007 California Cleantech Open competition and is a juror for Dell’s ReGeneration contest on green computing. A bicycle he helped design appeared in the Cooper-Hewitt National Design Museum’s exhibit Design for the other 90%.

In addition to his design work, Faludi is a contributing editor to worldchanging.com and is one of the many authors of Worldchanging: A User’s Guide for the 21st Century. His articles have appeared in GreenBiz, Samsung’s DigitALL magazine, and the Secretariat of the Commonwealth of Nations’s newsletter Commonwealth Today. He also speaks at conferences, schools, and businesses around the world. Faludi is active in the o2 International Network for Sustainable Design, serving the o2 Bay Area and Cascadia groups. Faludi is also faculty for MCAD’s Sustainable Design Program, and is a lecturer in the product design program at Stanford University.

Terry Gips

Terry Gips is a widely published ecologist, agricultural economist, sustainability consultant, certified independent Natural Step Framework Instructor, speaker, author (Breaking the Pesticide Habit and The Humane Consumer and Producer Guide), and faculty for MCAD’s Sustainable Design Program. Gips, president of Sustainability Associates, works with business, government, and organizations to save money, improve performance, and become socially and environmentally responsible. (sustainabilityassoc.com)

Previously, Gips served as Aveda Corporation’s director of ecological affairs and sustainability, Cargill grain merchant and assistant to the chief economist, congressional and White House aide, Wall Street brokerage assistant, and co-founder and director of the Cooperative Extension Sacramento Community Garden Program. Gips volunteers as the co-founder and president of the Alliance for Sustainability (afors.org). As a founding board member of Ceres (ceres.org), he helped develop the Ceres Principles for Corporate Environmental Responsibility. He completed his M.S. in agricultural and applied economics at UC Davis and an M.B.A. at the Yale School of Management.

Fred Haberman

As the co-founder and CEO of Haberman & Associates (modernstorytellers.com), Fred Haberman specializes in brand and cause-related storytelling. He has counseled hundreds of companies on how to create emotional connections between their brands and their customers to generate brand awareness, sales, and positive change.

Dan Halsey
Contributing Author/Photography Contributor

Daniel Halsey (Halsey1.com) is a certified permaculture designer, graphic designer, and food photographer. He lives with his wife Ginny in South Woods of Spring Lake, Minnesota, a twenty-five-acre wetland with an edible forest garden installed by the Twin Cities Permaculture Collaborative. He is working on a degree in temperate climate polyculture design at the University of Minnesota, and is faculty for MCAD’s Sustainable Design Program.

Jessica Jones

Jessica Jones spent her childhood in the deserts of Phoenix, Arizona, and the forests of the Black Hills, South Dakota, and credits much of her creativity to these landscapes. The inviting forms, shapes, and colors of these natural places have inspired her design style and continue to influence her work at the Biomimicry Guild. Jones graduated from the University of Montana, Missoula, with a bachelor's in recreation management, an option in nature-based tourism, and minors in media arts and nonprofit administration. While an intern for both the Biomimicry Institute and the Montana Natural History Center, Jones designed interpretive exhibits and other marketing materials. Before joining the Biomimicry  Guild, she was an interpretive naturalist for Custer State Park in South Dakota, where she developed and presented natural history programs to visitors of all ages. She is also a member of the National Association for Interpretation. Jones thinks interpretation, information design, and being well versed in many disciplines, especially biology, are valuable studies for graphic designers. For a current example of Jones's work, download the "Guild's Complete Product and Services Reference," available at biomimicryguild.com.

Curt McNamara, PE

Curt McNamara, PE, is a practicing designer with twenty years experience in commercial and industrial markets. He is a scholar of R. Buckminster Fuller and authored the entry on Fuller in the UNESCO Encyclopedia of Life Support Systems, and his articles have appeared in Package Design Magazine. An active Institute of Electrical and Electronic Engineers member, McNamara received the IEEE Millennium Medal in 2000 for his ongoing work in education. McNamara is a board member and serves as the engineering liaison for the o2-USA/Upper Midwest chapter of the o2 International Network for Sustainable Design. McNamara is also faculty and program development team member for MCAD’s Sustainable Design Program.

Jacquelyn Ottman

Since 1989, Jacquelyn Ottman has been helping businesses find competitive advantage through green marketing and eco-innovation. President and founder of J. Ottman Consulting, Inc., she advised clients such as IBM, Interface, DuPont, and the US EPA’s Energy Star® label. A popular speaker at industry conferences around the world, Ottman authored Green Marketing: Opportunity for Innovation, 2nd edition, described by the American Marketing Association as the “definitive work on the subject.” For seven years, she chaired the special Edison Awards for Environmental Achievement jury. Her firm is the principal organizer of Design:Green, a pioneering eco-design educational initiative endorsed by the Industrial Designers Society of America. (designgreen.org)

A graduate of Smith College, Ottman also attended the NYU Graduate School of Business. She holds a certificate from the Creative Education Foundation in facilitating the Osborn Parnes Creative Problem Solving Process. Ottman was past faculty for MCAD’s Sustainable Design Program, and a longtime member of the o2 International Network for Sustainable Design.

Dr. Pamela Smith

Dr. Pamela Smith, Ph.D., is a faculty member in the department of applied economics at the University of Minnesota. Her specializations include international economics and econometrics (statistics). Dr. Smith is also faculty for MCAD’s Sustainable Design Program.

Dion Zuess
Contributing Associate Editor

With over a decade of design experience in eco-design and visual communications, Dion Zuess is a green advocate who believes designers have a unique opportunity to integrate talent, communication strategies, and social responsibility. Her studio, ecoLingo, is dedicated to green design, blending design ecology, style, and sustainability. The award–winning studio (ecolingo.com) is an approved member of Co-op America’s Green Business Network, as well as a member of 1% For The Planet, Design Can Change, The Designers Accord, and the o2 International Network for Sustainable Design. Her work has been published in a variety of publications, and she is frequently invited to be a guest speaker, guest teacher, mentor, portfolio reviewer, writer, and consultant.

In 2006, Zuess received an American Graphic Design Award for excellence in communication from Graphic Design USA. In 2007, she was nominated as a candidate for a Communications Design Award as part of the prestigious Smithsonian Cooper-Hewitt National Design Museum’s National Design Awards program. Zuess is also faculty for MCAD’s Sustainable Design Program.

Contributing Groups

Biomimicry Guild

Since 1998, the Biomimicry Guild has been helping companies and communities find, vet, understand, and emulate life's time-tested strategies. An ecosystem of individuals and organizations spread all over the world, the Guild brings together the expertise needed to help projects succeed. By emulating 3.8 billion years of well-adapted technology, the Guild helps innovators realize the shared goal of designing sustainable products and processes that create conditions conducive to all life. In addition to workshops, research reports, biological consulting, and field excursions, the Biomimicry Guild has a wide range of experienced speakers available to organizations to learn about the potential of Biomimicry and the methods of implementing Biomimicry ideas. (biomimicryguild.com)

Carbonless Promise

It is the belief at Carbonless Promise that carbon is the currency of the future. It represents both a new asset class and a new risk paradigm that all organizations will need to manage. CP Holdings LLC (dba Carbonless Promise), founded in 2007, works with corporations, institutions, governmental units, and other organizations to help them identify and manage their greenhouse gas risks and opportunities. CP delivers expertise and tools that enable organizations to quantify and create a management plan that minimizes their carbon liabilities and optimizes their carbon assets. CP Holdings in headquartered in Stillwater, Minnesota, with field offices across the United States.

Eric Jackson, cofounder of CP Holdings LLC, has been working in international agriculture and energy markets since the early 1980s and leads the group's GHG Management practice. (carbonlesspromise.com)

Chlorine Free Products Association

The Chlorine Free Products Association (CFPA) is an independent not-for-profit accreditation and standard-setting organization. The primary purpose of the association is to promote Total Chlorine Free policies, programs, and technologies throughout the world. Its mission is to provide market awareness by providing facts, drawing direct comparisons, and highlight process advantages for Totally Chlorine Free (TCF) and Processed Chlorine Free (PCF) products. (chlorinefreeproducts.org)

Environmental Paper Network

Environmental Paper Network is a diverse group of over 100 nonprofit social and environmental organizations joined together to achieve the Common Vision for the Transformation of the Pulp and Paper Industry. The EPN provides information, tools, events, and strategic collaboration to advance a more socially and environmentally responsible paper industry. (environmentalpaper.org)

Eureka Recycling

Eureka Recycling is one of the largest nonprofit recyclers in the United States and an industry leader demonstrating the best waste reduction and recycling practices not only for the Twin Cities metro area, but for the nation. For over fifteen years, Eureka Recycling has been St. Paul’s nonprofit recycler. Under a long-term contract with the city, Eureka Recycling provides recycling services to St. Paul’s homes and apartments. In addition, Eureka Recycling is a leader in waste reduction education and advocacy. (eurekarecycling.org)

Printing Industry of Minnesota (PIM)

PIM is the trade association for one of the largest industries in Minnesota. The mission of PIM is to be a leading resource for the printing and graphic communications industry in the areas of advocacy, education, safety and environmental information to enhance the strength and profitability of its members. PIM is one of the driving groups behind the evolution of (and currently manages) the groundbreaking Great Printer Environmental Initiative certification program, a collaborative project undertaken initially by the Council of Great Lake Governors, the Environmental Defense Fund, and the Printing Industries of America. (www.pimn.org)

Promotional Product Solutions

Promotional Product Solutions (PPS) was the first distributor in the promotional products industry of the United States to provide custom-tailored, high-quality Socially Responsible Promotions.® PPS is a Green America (formerly Coop America) approved Green Business and is a member of 1% for the Planet. Jocelyn Azada, chief executive of PPS, is an entrepreneur with a background in theological ethics and socially responsible investing and a passion for increasing environmental and social awareness. Azada spearheads social responsibility, environmental, and diversity initiatives at PPS, and uses proprietary supplier evaluations of environmental, labor, and diversity practices to ensure that the company’s product sources are ethically and environmentally sound. (www.ppsolutionsllc.com)

Sustainable Green Printing Partnership

Launched in 2008, the Sustainable Green Printing PartnershipSM (SGP Partnership program) provides a pathway for printing facilities to begin their sustainability journey. The mission of the SGP is to encourage and promote participation in the worldwide movement to reduce environmental impact and increase social responsibility of the print and graphic communications industry through sustainably green printing practices. (sgppartnership.org)

Sustainable Packaging Coalition

The Sustainable Packaging Coalition (sm) is an industry working group dedicated to creating and implementing sustainable packaging systems. Through informed design practice, supply chain collaboration, education, and innovation, the coalition strives to transform packaging into a system that encourages an economically prosperous and sustainable flow of materials, creating lasting value for present and future generations. (SustainablePackaging.org)

The Sustainable Packaging Coalition is a project of GreenBlue (sm), a nonprofit, 501(c)3 tax-exempt institute committed to sustainability by design. (GreenBlue.org)

Creative Contributors

Amelia McNamara
Illustration

Amelia McNamara is a student at Macalester College in St. Paul, Minnesota. Since leaving a design program in the University of Cincinnati’s college of Design, Architecture, Art, and Planning, she has continued to balance her left and right brains with a double major in English and mathematics. She continues to be passionately interested in graphic and lighting design.

Dan Halsey’s Product Photography Team

Alex Carroll
Carroll is pursuing his interest in Advertising Photography and commercialized portraiture, and continues to explore everything there is to know about photography.

Angie Reed
Reed is a musician, artist, and photographer originally from Grand Rapids Minnesota. She is currently finishing her Bachelor of Science Degree in Digital Photography.

Jessica Schmidt
Schmidt has studied photography for over a decade and is now pursuing her passion in advertising and commercial photography.

Tom Nelson
Photography

Tom Nelson (tnphoto.com) earned his bachelor’s degree in political science from Macalester College in St. Paul, Minnesota. An Upper Midwest native, Nelson has traveled extensively around the world, adding to an already impressive catalog of both captured and created photographic art. Nelson is a board member and serves as the photo industry liaison for o2-USA/Upper Midwest.

Sharon Sudman
Book design

Sharon Sudman (ImageSpigot.com) has been working in graphics and packaging for over thirty years. Her award-winning work has been part of our daily lives. Currently principal of her own firm, Image Spigot, she works with commercial clients as well as nonprofit groups. Her passion is in advocacy work for peace, justice, and sustainability. She is also active with a variety of groups working to effect meaningful change.

Additional Contributions

Holly Robbins

Holly Robbins is currently a creative manager for Target Corporation. She is a graduate of the design program at the University of Wisconsin-Stout. She also studied graphic design and art metals in Hildesheim, Germany at the Fachhochschule Hildesheim/Holzminden. In 1994, Robbins, with partner John Moes, founded Studio Flux, a boutique design firm focused on ecologicall-sustainable design and quality, award-winning work. Her work has appeared in Print, American Corporate Identity, American Graphic Design Awards, How, and AIGA shows, including two AIGA national Greening of Design and five AIGA/Minnesota Green Leaf awards.

Robbins has written articles and lectured on the subject of eco-design and helped develop guidelines for designing more sustainably, including the GreenBlue SPC Design Guidelines for Sustainable Packaging and AIGA Green Leaf award criteria. She also is a representative to the Sustainable Packaging Coalition on behalf of Target and contributes to themightyodo.com, a collaborative of creatives seeking to reconnect people to nature though design. Robbins is also a program development team member and faculty for MCAD’s Sustainable Design Program.

John Moes

John Moes is a graphic designer and art director specializing in eco-graphic design. He is also a founding member of Organic Design Operatives (ODO), a collaborative of like-minded creatives seeking to reconnect people with Nature via design. His clients include Target Corporation and Ecoenvelopes. In 1994, Moes, along with partner Holly Robbins, co-founded Studio Flux, one of the first eco-minded graphic design firms. He has written articles on sustainable design, contributed to the AIGA Green Leaf award criteria, and created the ODO Eco-Design Toolkit specifically aimed at graphic designers. (themightyodo.com)

Moes was educated in the design program at the University of Wisconsin-Stout. He also worked an extended stint at the well-known multidisciplinary firm Design Guys, where he designed a vast array of high-visibility projects for the likes of Target, Virgin, Neenah Paper and Apple. Over the years he has received many honors for his work, including recognition from AIGA, Communication Arts, Print, How and IDSA. His work for Target was honored by the Smithsonian Cooper-Hewitt National Design Museum 2003 National Design Awards and 365 AIGA Annual Design Competition: Gold Certificate of Excellence. Moes is most proud of his awards for eco-minded design, which include two AIGA national Greening of Design awards and five AIGA/Minnesota Green Leaf awards. Beyond graphic design, Moes has an appreciation for the amazing design model of Nature, organic architecture and designing and building just about anything.

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Introduction
About
Contributor Bios
Book Blog
Events & Classes
EDU-Tools

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Additional Works
of interest
Packaging
Sustainability
Environmental
Responses
The Human Impact
on the
Natural
Environment: Past,
Present, and Future
The Built Environment:
A Collaborative Inquiry Into Design and Planning

Introduction | About | Contributor Bios | Book Blog | Events & Classes | EDU-Tools | Order Online

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