Sustainable Graphic Design:
Tools, Systems and Strategies for
Innovative Print Design

A single-source guide to developing sustainable graphic and print design solutions. With information on sustainable design and business, as well as materials and processes, this is a forward-looking actionable must-have for design professionals who want to take a more sustainable approach to their work.

Highlighting graphics and print industry examples, Sustainable Graphic Design picks-up on themes from the companion book Packaging Sustainability and includes expanded sections on: printing, inks, paper, carbon accounting, running an eco-office/studio, and much more.

"This book is filled with inspiration, ideas, and actionable advice from an extraordinary group of sustainability leaders. It will give designers at any stage in their careers frameworks for rethinking and assessing their daily design activity. It gives dimension to complex ideas and brings a sometimes-daunting topic to life in a way that is understandable and approachable...a solid foundation in the underlying principles of design for sustainability that are a fundamental discipline of our time."

Marc Alt
Co-Chair, AIGA Center for Sustainable Design

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Inside:

Contents
Full Table of Contents from the book. [download PDF coming soon]

Chapter 1: Making the Business Case
A look at sustainable business ethics and graphic arts.

Wendy Jedlicka, CPP
Minneapolis College of Art and Design
Sustainable Design Certificate Program
(mcad.edu/sustainable)

With additional contributions from:
Don Carli, Caux Round Table, Ceres, Sustainable Is Good

Chapter 2: The Psychology of Graphics
A look at the mechanisms of visual understanding to help create more effective, and more sustainable, design.

Dr. Paul J. Beckmann
Research Associate, University of Minnesota
Department of Psychology


Chapter 3: Seeking Truth in Marketing
Telling an honest story — and meaning it.

Wendy Jedlicka, CPP
Jedlicka Design, Ltd.

Jacquelyn Ottman
J. Ottman Consulting

With additional contributions from:
Dr. Paul H. Ray, Arlene Birt and Fred Haberman, Jeremy Faludi,
Chad Rea, Dr. Pamela Smith, Green America, Metropolitan Group, TerraChoice Environmental Marketing, US Federal Trade Commission

Chapter 4: Systems Thinking
Learning to look at design as a system.

Curt McNamara, PE
Minneapolis College of Art and Design
Sustainable Design Certificate Program

With additional contributions from:
Terry Gips, Dan Halsey, Jessica Jones, John Moes, Biomimicry Guild,
Sustainable Packaging Coalition, MBDC’s Cradle to Cradle

Chapter 5: Materials and Processes
An overview of materials and processes related to graphic arts.

Wendy Jedlicka, CPP
o2 International Network for Sustainable Design (o2.org)

Dion Zuess
ecoLingo
Earth-Friendly Graphic Design

With additional contributions from:
Paul Andre, Sharell Benson, Jeremy Faludi, Carbonless Promise, Chlorine Free Products Association, Environmental Paper Network, Eureka Recycling, Great Printer Environmental Initiative, Package Design Magazine, Promotional Product Solutions, Sustainable Green Printing Partnership, Sustainable Packaging Coalition

Chapter 6: Working Smarter
How to build and run a healthier, and more profitable, office/studio.

Dion Zuess
ecoLingo
Earth-Friendly Graphic Design


Chapter 7: Innovation Toolbox
A handy Field Guide format collection of ideas and
resources from the book.

Additional contributions for this book were made by:
John Moes, Holly Robbins, and Package Design Magazine

Creative Contributors:
Dan Halsey and Tom Nelson (photography)
Amelia McNamara (illustration)
Sharon Sudman (book design)

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Editor's Note:

When Wiley approached our group (o2umw.org and mcad.edu/sustainable) about putting a book together, we only agreed to do it if they allowed us to present sustainable design related to graphic arts in a completely new way. Like this work's companion book on packaging, the graphics book needed to not only present systems thinking methodologies, vs. just be a collection of materials and to-do lists, but would look deeply at business and design's stakeholders.

In addition, rather than be the outpouring of a single voice, the book needed to be a collection of many voices. This chorus of voices allows people new to sustainable design to experience the broad range of contributions the pioneers of sustainability and today’s eco-practitioners draw from. We wanted readers to be able to hit the ground running, as they race to catch-up with the overwhelming flow of sustainability information coming out daily. This required a book that would help them understand — why — we do the things we do, to allow them to become proactive partners in this paradigm shift.

For those in academia, this book is representative of the core approach of Minneapolis College of Art and Design’s Sustainable Design Program. Most of the key contributors to this book are program faculty, who welcome the opportunity to open a dialogue about higher education’s roll and responsibility in reshaping industry.

So I hope, dear reader, you will forgive me for giving our book five out of five stars. But as a working eco-designer and sustainable design educator just trying to do right by my clients and students, this is the book we who worked on it wish had come out years ago.

W-

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Introduction
About
Contributor Bios
Book Blog
Events & Classes
EDU-Tools

Order Online

Additional Works
of interest
Packaging
Sustainability
Environmental
Responses
The Human Impact
on the
Natural
Environment: Past,
Present, and Future
The Built Environment:
A Collaborative Inquiry Into Design and Planning

Introduction | About | Contributor Bios | Book Blog | Events & Classes | EDU-Tools | Order Online

©2008 Jedlicka Design Ltd, all rights reserved.