Packaging Sustainability &
Sustainable Graphic Design

Though the ideas and ethics behind sustainability are really well established, the methodologies for implementing sustainable problem-solving are constantly changing as new technologies make new options possible. These books cover social and economic, as well as manufacturing and resource issues that most books on sustainability topics only address one aspect of — just social, or just materials — covering their subject well enough, but falling short on giving a good overview of sustainability in a tangible context.

Being open to all fields and what's going on out there is what sustainable design and systems thinking are all about. Use the books as a starting point and think: What can you bring back to your own industry to help make change happen sooner? How can you use lessons from other industries to help increase markets for new materials and technologies which will in turn expand the green economy?


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Instructor Evaluation Copies:

Packaging Sustainability:
Tools, Systems and Strategies for Innovative Package Design

Order Online

Sustainable Graphic Design:
Tools, Systems and Strategies for Innovative Print Design

Order Online



Using These Books for General and
Multidisciplinary Courses:

Packaging Sustainability:
Tools, Systems and Strategies for Innovative Package Design

"Though the book's case studies focus on package design, its message is applicable to all disciplines...and delivers clarity and breadth on sustainable design practice."
Kristian Bjørnard / ID Magazine, May 2009

Notes for:
Interiors, ID, Engineering, Consumer Goods Professionals, Policy-makers —

The Packaging book covers basic materials used in manufacturing: wood (and paper), metals, glass, and plastics. It also looks at laws and economics, and the mechanisms of consumer decision making.

Sustainable Graphic Design:
Tools, Systems and Strategies for Innovative Print Design

Notes for:
Interiors, ID, Engineering, Policy-makers, Advertising and Media —

The Graphics book has extended sections on greening interiors, event design, sustainable forestry, carbon accounting, promotions, and Environmentally Preferable Purchasing (EPP), as well as running a more eco-office.

Additional Resources and Examples
to
Compliment these Books

For those who have a hard time connecting to examples from outside of their industry, the following books highlight many of the topics covered in these books:

Building Industry

Sustainable Design: A Critical Guide
Author: David Bergman

Sustainable Commercial Interiors
Authors: Penny Bonda, Katie Sosnowchik

Environmentally Responsible Design:
Green and Sustainable Design for Interior Designers
Author: Louise Jones

Product Design

The Designer’s Atlas
Author: Ann Thorpe

Design for Environment, A Guide to Sustainable Product Development:
Eco-Efficient Product Development (2nd Ed.)

Author: Joseph Fiksel

Fashion

Fashion & Sustainability: Design for Change
Authors: Kate Fletcher, Lynda Grose

Marketing

The New Rules of Green Marketing
Author: Jacqueline Ottman



Free Tools and Open Courseware:

Introduction to Sustainability
A hands-on, holistic approach to sustainability. The critical, and actionable, first steps to move the whole of any effort to a more sustainable operating model.

Introduction to Sustainable Design and Business
A hands-on, holistic approach to sustainable design and business. The critical, and actionable, first steps to move the whole of a company or effort to a more sustainable operating model.

Eco-entrepreneurship
Here we examine how eco-businesses are making their way into the mainstream, as well as look at how niche players have carved out healthy and stable market share. Students will further develop their own, or a client’s, business using proven tactics by pioneering eco-companies. In addition the class will look at ways of using eco-entrepreneurship ideas to leverage positive things a company may already be doing but not taking full advantage of — better positioning for today, while strategically planning for tomorrow.

Cause-Based Marketing
This course examines Cause-Based Marketing techniques to promote ethics-based companies, and as a tool to move mainstream companies into the green marketing arena. Building week to week, the students will create a simple cause-based marketing campaign to help support a local charity, business, or effort.

Brand-Management in an Ever-greening Market
An eco brand-management primer for brand-managers, entrepreneurs, and the creative service people who serve them. This course is designed as a compliment to sustainable product and packaging design-focus classes, as well as Marketing and Business classes.

Introduction to Environmentally Preferred Purchasing
and Supply Chain Management

This is a quick introduction to Environmentally Preferred (and Socially Responsible) Purchasing (EPP) and Supply Chain Management, one of the first operational steps in moving a mainstream company to a more sustainable business model, and THE core essential for the operations side of an ethics-based company.

Walking the Talk 2.0:
Ethics, Marketing, Sustainability and Design

Going way beyond looking green, this is a deeper, business and design focused look at creating not only meaningful messages and products, but ways of using core values as a way to strengthen a company’s brand, as well as foster a more cohesive, and far-looking business operating system. The essential how-to for walking, and living, your talk.

Course Plans, Syllabi, and other teaching tools provided on request.
Contact Wendy
Jedlička: 651-636-0964



Professional Development:

Introduction to Sustainability:
Educators' Professional Development Edition

The educators inside look at how to teach: A hands-on, holistic approach to applied sustainability. The critical, and actionable, first steps to move the whole of any effort to a more sustainable operating model.

This course can be conducted as a dedicated in-house professional development effort within the school's online platform, in either a semester long format, or as a January-Term or Summer intensive.

Interested in hosting this course?
Contact Wendy
Jedlička: 651-636-0964









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