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Ripples in the Pond

Creative people are a funny lot. We're accustomed to taking things from all around us to create something new. But when it comes time to applying ideas on a commercial level we tend to stick with the status quo just to get done on time. It's true, it's not cost effective to reinvent the wheel, and often the tried and true method is the most cost effective. But over time, something happens to the creative process. Designers and clients get a bit too comfortable, or are in too much off a hurry to look around and see what else might be simpler, cleaner, more attractive, and ultimately sell more product.

At Jedlicka Design we try to approach projects from at least three completely different ways, drawing on resources not only from commercial packaging, but from fine art and hand craft as well. Below are small tales of creative inspiration, the techniques used, and why it was done. Consider this article a work in progress, and feel free to share your ideas too. We'd love to post them!

Wendy's Personal Recycling Program
As usual my boyfriend was stumped as to what to get me for Christmas. He likes to surprise me, but like most guys is clueless about my taste. I told him "Go to the art supply store, you can't go wrong with art supplies". I figured no matter what he got, being that I'm in the art biz, I'd use it at some point. No matter what he got.

I never told anyone, but I'd always wanted to make paper. It looked like so much fun, but I never really had the time to get into it with all the other half done projects I had going, plus my design business on top of all that. This one Christmas though, with a big smile on his face, my boyfriend presented me with the cutest little paper making kit I'd ever seen. The sheets it'd make were only 5x7, but with the same eco- gusto I apply to my packaging design work, I started throwing the very paper my gifts were wrapped in into the blender to make my thank-you cards (including a few needles from the Christmas tree for flavor). I couldn't think of a better way to say thanks for thinking of me, than by taking a moment to think of the giver while I made their card. And what a lovely relaxing way to spend a lazy Winter day.

Over the years I've collected little rubber stamps (and made some of my own too of course) to decorate my cards and have rediscovered the joys of negative space (decorative hole punches). I still though, have the same fun I had the very first time I threw my first shreds of paper into the blender and made my first sheet of paper. That little kit also re-opened my eyes (and therefore my clients eyes too) to pulp molding, a technique that may one day replace styrofoam for most protective applications. That little kit's getting allot of mileage.

Jill Waterhouse: Queen of Tyvek
Watch this space for Tyvek tips for handmade books...

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